How I Started A $8.3K/Month Business Selling Craft Granola

Note: This business is no longer running. It was started in 2017 and ended in 2023. Reason for closure: Shut down.

Hello! Who are you and what business did you start?

Hello, my name is Ashley Chase and I am the founder of Birdseed Food Co., a super-healthy, more fun, less sweet, a craft granola brand that I started March 3rd, 2017.

My flagship products are my three granola flavors: Original, Toasted Honey, Goldenola; Turmeric and Ginger, Oat-Free and Kasha Crunch.

I currently distribute my products via retail markets, Amazon and direct-to-consumer. On average I am bringing in $8,300 a month in revenue.

What's your backstory and how did you come up with the idea?

Fall 2016 I moved to Bend, Oregon as a way to clear my mind and figure out what I wanted to do with my life. I had done some college, worked in management and also in a hospital but still wasn’t clear on what my “passion” was.