How I Created An Innovative Neck Shaver

August 11th, 2020
Reid Simkovitz
Founder, Scruffie
$2K
revenue/mo
1
Founders
1
Employees
Scruffie
from Dallas, Texas, USA
started August 2019
$2,000
revenue/mo
1
Founders
1
Employees
market size
$10.2B
avg revenue (monthly)
$63.5K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Organic social media
business model
direct-to-consumer
best tools
Google Domains, Google Search Console, SurveyMonkey
time investment
Side project
Discover what tools recommends to grow your business!
Discover what books Reid recommends to grow your business!
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Hello! Who are you and what business did you start?

My name is Reid Simkovitz and I am the Founder and CEO of The Scruffie, which is a neck groomer that allows individuals to shave the back of their necks! We officially launched the first-ever neck shaver in April of 2020.

The Scruffie has been featured on Business Insider, Cheddar, Yahoo’s In The Know, and Barstool Sports, in addition to funding a Kickstarter that has amassed over five million impressions.

how-i-created-an-innovative-neck-shaver

What's your backstory and how did you come up with the idea?

Growing up, I never envisioned I would invent a product. I was a below-average student and ended up barely passing High...

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