How We Created A $2M/Month Subscription-Based Mystery Games Business

November 1st, 2019
Ryan Hogan
Founder, Hunt A Killer
$5M
revenue/mo
2
Founders
62
Employees
Hunt A Killer
from Baltimore, Maryland, USA
started May 2016
$5,000,000
revenue/mo
2
Founders
62
Employees
market size
$159B
avg revenue (monthly)
$1.29M
starting costs
$18.9K
gross margin
43%
time to build
270 days
average product price
$35
growth channels
Email marketing
business model
subscription
best tools
Slack, WordPress, Shopify
time investment
Full time
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Discover what books Ryan recommends to grow your business!
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Hello! Who are you and what business did you start?

Hello, my name is Ryan Hogan and I am the Co-founder and CEO of Hunt A Killer, an innovative entertainment company that delivers clues, items and correspondence to your doorstep each month, which immerses Members in an interactive story. We have a total of four brands: Hunt A Killer, our murder mystery for true crime fans; Empty Faces, our paranormal investigation for horror fanatics; Escape The Invasion, our science fiction thriller for those looking to survive an alien apocalypse; and Team Building Kits, our business-to-business product that brings corporate teams together and improves company culture through quarterly experiences that create a fun and challenging environment.

Hunt A Killer started with 146 subscribers in October 2016. In August 2019, we shipped our one-millionth episode and continue to see signs of massive growth in the immersive entertainment space.

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