How I Started A $60K/Month Media Company Focused On The Real Estate Market

June 14th, 2021
Druce
Founder, Stacked
$60K
revenue/mo
5
Founders
10
Employees
Stacked
from Singapore
started February 2017
$60,000
revenue/mo
5
Founders
10
Employees
market size
$2.69T
avg revenue (monthly)
$315K
starting costs
$11.7K
gross margin
90%
time to build
210 days
growth channels
Word of mouth
business model
subscription
best tools
YouTube, Instagram, WordPress
time investment
Full time
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Hello! Who are you and what business did you start?

Hi, I’m Druce and I’m one of the co-founders of Stacked. We are primarily a real estate media company with a focus on helping buyers and sellers in Singapore through our editorials, content, and videos.

We focus primarily on editorial content and videos as there is a serious lack of quality content in the market. Our best work is shown in our comprehensive condo reviews, where we personally go down to each development (sometimes even a couple of times), to showcase the property in an objective light. This is done through a walkthrough of the estate, followed by a review of the area, a price comparison, and future growth points of the neighborhood.

Each review is pretty painstaking work, as it takes us about 2 weeks to complete one. Some readers have complained that it is way too long, but we’ve always wanted to create as detailed a review as possible. After all, buying into real estate is often going to be the biggest purchase of your life - and so we wanted to make sure we cover as much ground as possible.

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