How I Started A $40M-Revenue Business Creating Tabletop Games

May 10th, 2021
Jamey Stegmaier
Founder, Stonemaier Games
$1.73M
revenue/mo
2
Founders
4
Employees
Stonemaier Games
from St. Louis, MO, USA
started October 2012
$1,725,000
revenue/mo
2
Founders
4
Employees
market size
$159B
avg revenue (monthly)
$226K
starting costs
$11.7K
gross margin
88%
time to build
210 days
average product price
$13000
growth channels
Organic social media
business model
content-library
best tools
Google Drive, Adobe Suite, Bold Upsell
time investment
Full time
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Hello! Who are you and what business did you start?

Hi! I’m Jamey Stegmaier, and I run Stonemaier Games, a tabletop game company based in St. Louis. We publish strategy games like Wingspan, Scythe, and Viticulture.

Stonemaier Games started with a Kickstarter campaign in 2012 that raised $65,980, and in 2020 our annual revenue eclipsed $18 million. Our latest game, Red Rising, is shown here (photo credit: Tim Chuon).

how-i-started-a-40m-business-creating-tabletop-games

What's your backstory and how did you come up with the idea?

I’ve been enamored with both game design and entrepreneurship for as long as I can remember, so when tabletop game projects started to achieve success on Kickstarter in 2010 and 2011, I decided to create a game specifically to launch on that platform.

One mistake I still make (but I’m getting better at it) is to...

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