How I Bought An Ailing Baking Business And Grew It To $20K/Month
Hello! Who are you and what business did you start?
Hi! I’m Linda Gonzalez, and I own and operate a third-generation family-owned business - Gloria’s Cake & Candy Supplies. We are NOT a bakery, we sell everything you need to make-bake-decorate-transport your cakes-cupcakes-cookies-candies and chocolates.
I was 10 yrs old when my Aunt Gloria started teaching me cake decorating. I was 12 yrs old when she opened Gloria’s Cake & Candy Supplies in 1972. I worked with her through high school, then went off into the corporate world. We were very close and lived near each other, and over the years I advised her on marketing, social media, and such.
She passed in 2012, and the shop was passed down to my cousins & other family members that had been running the shop with her for 30+ years. My career over that time had me working with very high profile CEOs/million-billionaires and world events, always continuing to make cakes & baked goods for friends & family. February 2016 I went in to get some items and immediately my cousins started telling me how they were going to shut down and go out-of-business. I couldn’t believe it, after 40+ years, I couldn’t let it happen. My aunt worked so...
