How This Founder Grew a LinkedIn Tool to $10M in 20 Months
Who is Stefan Smulders?
Stefan Smulders, from the Netherlands, is the founder of Expandi, a LinkedIn automation tool. With a background in growth marketing, Stefan co-created Expandi after previously founding LeadExpress, inspired by challenges in effective lead follow-ups and the need for a more efficient LinkedIn engagement solution.
What problem does Expandi solve?
Expandi solves the problem of cumbersome LinkedIn outreach by automating and simplifying connection requests and engagement, transforming LinkedIn into a powerful and manageable lead generation tool for busy professionals and marketers.
How did Stefan come up with the idea for Expandi?
Stefan's journey to creating Expandi began with his background in non-technical and marketing roles. His initial challenge came from observing that a tiny fraction of website visitors engage meaningfully. This led to the creation of LeadExpress, an IP tracking software, which revealed to Stefan a pressing issue: users needed a better way to engage...
