How This Founder Grew CAKE.com to a $25M ARR SaaS Success
Who is Nenad Milanović?
Nenad Milanović, the founder of CAKE.com, hails from Serbia and spent a decade building side hustles while running a consulting business before creating successful software products like Clockify, Pumble, and Plaky.
What problem does CAKE solve?
CAKE helps businesses streamline work with tools for time tracking, communication, and project management, saving them from the chaos of juggling multiple apps.
Cake.com
How did Nenad come up with the idea for CAKE?
Nenad Milanović came up with the idea for CAKE.com by leveraging his own company's needs and experiences. He wanted to build a SaaS company on his terms, so he ran a consulting business to fund his side projects. Nenad observed that the existing productivity tools his team used lacked features they needed and were often overpriced, leading him to create alternatives like Clockify, Pumble, and Plaky.
To validate his ideas, he assessed the tools his team used and identified what improvements were needed. Nenad's approach was to "eat his own dogfood" by developing products his team would use internally. With limited resources, they had to be cost-effective, so they researched competitor...
