How We Generated Major Press And Exposed Our Brand To New Customers
This is a follow up story for Southern Elegance Candle Company. If you're interested in reading how they got started, published over 6 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
My name is D’Shawn Russell and I am the owner of Southern Elegance Candle Company. We sell Southern Themed home fragrance products. The main product we sell is candles. We sell 5 different sizes in 3 collections, although we also sell other products such as room & linen spray, wax melts, and diffusers with reeds. Last year we sold just over 1 million in products. (almost 5 times the number of the previous year).
Tell us about what you’ve been up to! Has the business been growing?
In 2020 Southern Elegance sold had just over a...