Update: We Pivoted From Ads To Email And Have Big Launch Plans This Year

Jeff Phillips
Founder, Grown Eyewear
$14K
revenue/mo
1
Founders
4
Employees
Grown Eyewear
from Byron Bay, New South Wales, Australia
started June 2011
$14,000
revenue/mo
1
Founders
4
Employees
market size
$20.2B
avg revenue (monthly)
$109K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Email marketing
business model
content-library
best tools
Shopify, Instagram, Moz
time investment
Full time
Discover what tools recommends to grow your business!
Discover what books Jeff recommends to grow your business!
Want more updates on Grown Eyewear? Check out these stories:

Hello again! Remind us who you are and what business you started.

Hi, I am Jeff Phillips, the founder of GROWN® Sustainable Wooden Eyewear! Besides designing and producing handcrafted Wood and bamboo Sunnies, we are Australia's Original Wooden Sunglasses Brand and we have also set up in North America and Europe!

A lot of ups and downs have happened since 2019 when my original Starter Story was published. We have seen a lot of new challenges over the last few years and it’s been a whole new learning curve, we have been learning as we go!

Current revenue is $14,000 per month.

grown-eyewear

Tell us about what you’ve been up to. Has the business been growing?

Since the last Starter Story, we have had a rough couple of years and have seen an overall drop in...

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