Glo Update: How Our Product Landed In 1,600+ Retailers Throughout The US & Canada
This is a follow up story for Glo®. If you're interested in reading how they got started, published over 6 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
Hi again! I can’t believe it’s been two years - and what a time it has been! I hope you’re all doing well. I’m back again to provide some updates - and what better to talk about than resilience and adaptability?
For a quick recap, I’m Hagan Walker, Co-founder, and CEO of Glo. We make light-up drink cubes called Glo Cubes as well as children’s sensory toys called Glo Pals. Internally, there’s a bit of a joke about having both a kids brand and a cocktail brand - ha! Glo has started a classroom project back in 2015 while I was in college at Mississippi State University. We developed and patented a liquid-activated light-up device and, of course, being college kids, figured that the most appropriate use of this technology would be light-up drink cubes to enhance the atmosphere at bars and restaurants. That’s where we started, with the Glo Cubes. We started selling those in 2016, and about a year into it, we had a mom reach out with a fascinating story:
She told us how she had a Glo Cube in her drink at a local restaurant, had taken it home, and put it in the bath for her young...
