Auric Update: How We Launched New Products And Fulfill 25,000 Orders/Month [5x Growth]
This is a follow up story for Auric. If you're interested in reading how they got started, published over 5 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
A chemical engineer by education, I spent almost a decade with Unilever across Geographies and Categories before I left to start Auric. Auric is a Purpose-led brand with Ayurveda for Millennials. The purpose is to help make better choices for a better lifestyle whether it is Better Skin Better Sexual Wellness or Better Tea for example. On other hand, a Millennial Ayurveda brand should make Ayurveda part of Millennial pop culture i.e. making Ayurveda trendy, relatable, and part of the lifestyle
Auric started with Coconut water-based Ayurvedic drinks for Skin, Hair, Weight, Immunity & Sexual Wellness. This was followed by Ayurveda-inspired Hot Beverages such as Moringa Masala Tea, Ashwagandha Hot Chocolate, and Turmeric Gourmet Coffee. Recently, we launched Ayurveda Supplements led by Plant-based Protein powder
It has been 3 years since Auric has been in existence. We are already doing 25000 orders every month.
